Doc Searls has a number of suggestions for newspaper owners - sadly, most of them still aren't ready to hear any of them - even though the wolf is at the door.
Scoble has related thoughts on this here - and he's not pulling any punches:
The industry has NOT invested in its future.
It is reaping the rewards of that.
How many future journalists are being trained for the online world?
I can tell you how many: zero. When I talked with students back then about half thought they were going to work in newspapers.
I told them they were smoking crack.
Harsh, but not wrong.
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