SCI FI Wire reports that Grindhouse is getting a slow pickup:

Grindhouse was a box-office horror over the Easter weekend, opening in a disappointing fourth place with only $11.6 million, despite positive buzz for the faux double feature from directors Robert Rodriguez and Quentin Tarantino, the Hollywood trade papers and wire services reported.

When you bring a movie to market that runs over 3 hours, it has to be really, really god to make big money. The production costs for this flick were reportedly low, so it might still end up on the positive side of the ledger - but how well would it have done had they dropped it down to 2 hours, or - even crazier - syndicated it out to cable TV as a 2 or three part serial?