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Put customers first and everything else follows

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Simon Baker

Posts: 1022
Nickname: sjb140470
Registered: Jan, 2006

Simon Baker is an independent consultant, agile coach and scrum master

Put customers first and everything else follows

Posted: Apr 18, 2007 4:47 AM

This post originated from an RSS feed registered with Agile Buzz by Simon Baker.
Original Post: Put customers first and everything else follows Feed Title: Agile In Action Feed URL: http://feeds.feedburner.com/AgileInAction Feed Description: Energized Work's blog.	Latest Agile Buzz Posts Latest Agile Buzz Posts by Simon Baker Latest Posts From Agile In Action

W Edwards Deming said something like:

The real purpose of a company is not to make money, but to create customers who are so pleased that they will continue to buy products.

Don't fixate on sales figures and profits. Get your relationship right with your customers and end-users and everything will follow. Work from the outside, in. Continuously collaborate with your customers and end-users. See everything from their point of view first. Understand value from their perspective. Have your efforts be driven by your customers and end-users. Ask them what they want next and let their requests pull you ahead of the competition.

Tags: lean, value

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