I would have thought that Sony was full up on bad PR, but boy - was I ever wrong. They staged a promotion for "Gods of War II" that included a freshly slaughtered goat:

Electronics giant Sony has sparked a major row over animal cruelty and the ethics of the computer industry by using a freshly slaughtered goat to promote a violent video game.

The corpse of the decapitated animal was the centrepiece of a party to celebrate the launch of the God Of War II game for the company’s PlayStation 2 console.

I'd love to know which genius at Sony thought that would be a good idea...

Technorati Tags: marketing, stupidity