The AACS has a nasty problem on their hands - how to deal with the tidal wave of anger from their activist customers. Witness the bluster from the group over the AACS key thing on Digg:

Bloggers "crossed the line" when they posted a software key that could break the encryption on some HD-DVDs, the AACS copy protection body has said.

Thousands of websites published the key, which had been uncovered in a bid to circumvent digital rights management (DRM) technology on HD-DVD discs.

Many said they had done this as an exercise in free speech.

An AACS executive said it was looking at "legal and technical tools" to confront those who published the key.

Translation: "Whoa, we had no idea that thousands and thousands of sites would flash mob us. We're hoping that some angry sounding bluster will fix the problem".

I don't condone theft - I'm in the commercial software business, for gosh sakes. However, we don't lock our product up with idiot key mechanisms, and we manage to make money. If the movie and music business concentrated on making their customers happy instead of on torquing them off, they might get somewhere with that.