Matthew Ingram finds some encouraging numbers in the latest Pew internet survey (PDF) - he highlights the finding that 37% of people say they've blogged, commented, created a web page, or uploaded a photo (the proxy for "web 2.0 use"):

What’s not to like about a number like that? I was expecting the proportion to be much smaller -- along the lines of the emerging 1-9-90 rule of thumb for social media, where about one per cent of people create content, 9 or 10 per cent consume it and about 90 per cent couldn’t care less about it. I find the fact that almost 40 per cent of people blog, upload photos, post comments and so on cause for considerable optimism.

Well, I'd step back and wonder if that really does go against the 1-9-90 rule. The thing I'd like to know would be this: of that 37%, how many actively and regularly do any of those things?

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