Looks like the lawyers and the media are starting to figure out that they've (the lawyers) received an involuntary promotion into PR. It's really too bad that lawyers suck at PR:

Some of Hollywood's more aggressive lawyers are learning a painful lesson: The Web doesn't have a delete key.

That lesson was especially humiliating for them last week, when a key that could unlock copyright protections on some high-definition movie discs became Topic A on the Web -- precisely because a movie industry trade group tried to squelch any mention of it.

The day when a threatening letter from a lawyer was enough is on its way out - in the meantime, it looks like an awful lot of companies are going to find out that the legal department is not a place where positive PR happens.

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