Even the mainstream content owners realize that their losing the PR war over DRM; witness HBO's CTO Bob Zitter, who wants to find a friendlier sounding acronym:

Speaking at a panel session at the NCTA show in Las Vegas Tuesday, Zitter suggested that "DCE," or Digital Consumer Enablement, would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods.

When you have to replace the original term with a euphemism, it's not a good sign for your side of the argument. But hey - here's a question: If DRM is now "Digital Consumer Enablement", what should we do with the loaded term "piracy"? I rather like "User Friendly's replacement: "Consumer Choice Enhancement"

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