This is the kind of idea that usually signals the cross-over from big to big and stupid:

Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off.

Eric Schmidt, Google’s chief executive, said gathering more personal data was a key way for Google to expand and the company believes that is the logical extension of its stated mission to organise the world’s information.

Some people are shouting about privacy concerns, but I think this represents something far worse for Google - hubris gone wild.

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