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Whither the Press Release?

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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
Whither the Press Release? Posted: Jun 12, 2007 5:53 AM
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James Governor asks a very good question about press releases:

Why should a press release be a static, text-based artifact anyway ? They are not legal contracts. More and more vendors are going to create their own release videos or work with media companies to do so.

You could do worse than read David Meerman Scott's "The New Rules of Marketing and PR" to start figuring this stuff out :)

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