I love the way Mike Arrington rationalizes being paid for quotes in advertising:
We do these all the time…generally FM suggests some language and we approve or tweak it to make it less lame. The ads go up, we get paid. This has been going on for months and months - at least since the summer of 2006. It’s nothing new. It’s text in an ad box. I think people are pretty aware of what that means…which is nothing.
Hmm. If it meant nothing, money wouldn't have changed hands. Why do companies like Cincom try to get customer quotes in success stories? Because it sounds less like market-droid drivel if an actual user of the software says it, that's why. Arrington knows this, no matter how hard he tries to rationalize it.
On this, I agree with Dave Winer's post.
Technorati Tags:
advertising