If you want to know why journalists tend to rank lower in surveys than just about any other profession, then look no further than this tripe from Penelope Trunk (at Huffington Post).
As a journalist I hear all the time from people in business that they are misquoted. And you know what? People need to get over that, and I'm going to tell you why.
You can mostly omit the rest of the rationalization as to why we need to "get over" being misquoted. If you can't get quotes right, how much do you care about the rest of your job? If it's all about "the narrative", then it most certainly isn't about the facts. Here's Penelope's weak justification:
Here's my advice: If you do an interview with a journalist, don't expect the journalist to be there to tell your story. The journalist gets paid to tell her own stories which you might or might not be a part of. And journalists, don't be so arrogant to think you are not "one of those" who misquotes everyone. Because that is to say that your story is the right story. But it's not. We each have a story. And whether or not someone actually said what you said they said, they will probably still feel misquoted.
I expect this when friends and I sit down to relive high school or college. I don't expect this if a reporter sits down with a notepad, a recorder, or a camera. There's simply no excuse for changing the order, the words, or anything else, in order to "fit the story". If you want to tell a story, become a novelist. If you want to be a journalist, grow some ethics and have a few standards.
When I first read Dave Winer and Jason Calacanis saying that they were wary of (or even opposed to) doing traditional interviews, I thought it sounded mildly paranoid. I now realize why they feel this way: both are in the public eye, and both have ethics free people like Trunk traipsing after them in search of an angle to tell a story from. I'm sure there are honest reporters out there, but they seem to be few and far between. Far simpler to say "read my blog" than to let someone like Trunk use you as scaffolding for her next "narrative".