This should be interesting to watch: the Macintosh is leaving the niche and becoming much more mainstream:

On the desktop, part of the slip may stem from the fact that Apple is grabbing customers from other computer makers. Mac sales alone have grown at three times the rate of the overall computer industry this year, with the one-time niche computer retailer now selling one out of 20 personal computers in the U.S. "Some of those switchers are coming over, and it's like learning a new language to a certain extent," says Jim Gillespie of the Napa Macintosh Users Group.

The fact that Parallels let's you run Windows seamlessly helps a lot - the switchover cost is now pretty light - and you get a much nicer machine (unless games are what you're after - but even there, you can use Bootcamp). MS was already having size problems, and now they face some real competition - whether you like Apple or not, that's a god thing.

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