Via Doc Searls, we learn that the networks are still ruled by the deeply, deeply stupid. NBC is offering its own download service - the kind that only a moron could love:

In their haste to try to break Apple’s well-earned stronghold on the content download market, NBC is starting its own download service. Rather than charge for the downloads, the downloads will contain unskippable commercials, and according to the Times the downloads will “degrade after the seven-day period and be unwatchable.” Jeff Gaspin, president of NBC Universal Television Group, calls this “kind of like Mission Impossible.”

Yeah, I'm dying to replicate those stupid unskippable ads on DVDs (movies that were new 5 years ago!), and then have it be unwatchable after 7 days. Wake me when they grow a brain.

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