Mathew Ingram notes that some of the people in the music industry have a clue:

Fast-forward to today, and Rogers talks about how Amazon has finally created a music-download service that is actually as easy to use as a p2p network -- in fact, easier. Unfortunately, he says, it has taken eight years of wasted effort and millions of dollars in legal fees:

“8 years. How much opportunity have we lost in those 8 years? How much naivety and hubris did we have when we said, “if we build it they will come”? What did we spend? And what did we gain? We certainly didn’t gain mass user adoption or trust, two prerequisites to success on the Internet.”

I bet if you asked the RIAA, they would point to their recent p2p win and say that they've been vindicated. Which means that Rogers probably has a long wait before other people in music get it...