Dare Obasanjo has written two insightful posts about Facebook recently - one on the development of their platform, and what it means for the more popular applications, and the other on their social advertising model. I think there's a management risk in front of them though, and it's one most growing, successful companies face: hubris. Take the popular applications that Dare wrote about, like iLike. The smart thing to do, if Facebook decides that they ought to own that space, would be to buy iLike. The problem? Many growing companies develop an arrogance about their capabilities, and decide that they can - and should - write everything themselves.

Mind you, I have less than no insight on the actual thinking of Facebook on this - I'm just thinking out loud based on what I've seen in this industry. Time will tell, of course - from my perspective, it's time to get the popcorn :)

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