When NBC cancelled their iTunes deal with Apple, I wondered whether they could be any more stupid. Well, it looks like they can be a lot more stupid: their "NBC Direct" is like a bad flashback to the early days of the internet:

First and foremost, you cannot get these shows onto you iPod. Second, it's only available to PC users with IE only. Third, and this is the most annoying, you must download a crap-load of software to play the videos. NBC Direct is sorta like the Real Player or the old AOL. It gets into your computer and wont' let go. And we'll bet that it sends a nice stream of data back to NBC, too.

Did we mention the shows are only good for 48 hours after download?

It's as if they asked what the wrong things to do would be, and then - not getting the wrong part - decided to do all of them. Someone should mount a search party for this man's brain.

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