How huge is the hype machine surrounding all things Apple? Well, consider the "Leaked Jobs Keynote" story. Seems that the purported keynote found it's way to Wikipedia (since pulled), and is now wandering around the internets. None of this is unusual; in the runup to MacWorld, everyone is looking for Mac rumors.

The funny thing is how many serious people got taken by this one. Steve Rubel? The UK based Pocket Lint? The show hasn't started yet, and already it's a circus. Now all we need is some tool from Gawker Media to start turning things off.

Hat tip Mathew Ingram.

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