Engadget reports that NBC's CEO may have located a clue:

After a very public cat-fight resulting in the discontinuation of NBC content on iTunes, the relationship between NBC and Apple seems to be on the mend. Perhaps you recall NBC Universal's CEO, Jeff Zucker, saying that Steve Jobs and iTunes had "destroyed the music business." This in retaliation to Apple's damning press release in which it chided NBC for wanting to more than double the retail price for its per episode downloads, something NBC flatly denied. This morning, the Financial Times is reporting on a kinder and gentler kinship between the media giants. According to the FT, Zucker says, "We've said all along that we admire Apple, that we want to be in business with Apple." He then unexpectedly adds, "We're great fans of Steve Jobs." No telling what has caused the turnabout. Perhaps the writers strike gave both parties time to reflect on their mounting lost revenue. Or maybe it's residual goodwill on the heels of Universal inking an iTunes rental deal. Whatever the case, it will be good to see NBC's content return to iTunes whenever the strike might end.

What a concept: selling your content in a popular store that lots of people use. It's amazing that NBC's management team would think of such a thing all by themselves :)

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