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How not to do a launch

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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
How not to do a launch Posted: Feb 8, 2008 10:48 AM
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This post originated from an RSS feed registered with Agile Buzz by James Robertson.
Original Post: How not to do a launch
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml
Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
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Yahoo tried to launch a cool video service last night:

Yahoo is launching the service with an API, allowing people to mash up their own streaming video services. That's very cool, and unusually forthcoming. Most services don't go public with APIs, if ever, until the site has been live for a little while.

However, they failed to add enough capacity for such a service, and got the all too predictable results:

Unfortunately, Yahoo Live launched with a serious capacity deficit. I had the service go from functional to "our servers are smoking" several times when the user count broke about 800. Hey, Yahoo: This is why the private beta was invented. If you don't want to put Yahoo-sized capacity into a new product, don't pretend that it's ready for a public viewing.

When you do a launch, it's really not a good thing to have it fall over within hours. I have to agree with Rafe Needleman's take on it: take the beta invite route so you can figure out what you need somewhat smoothly.

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