Scoble says that Google is iterating after the Enterprise shops:
I’m convinced that Eric Schmidt, Google’s CEO, has a five-year plan to put Google’s foot inside the enterprise door.
Yes and No. IMHO, Google isn't really interested in the current enterprise shops - as Scoble says, they are way, way too deep into legacy to flip. They'll be happy to make inroads, but that's not really where they intend to win. Where they intend to win is with newer shops - the places that will be "the enterprise" in 10-20 years. Those shops are small now, and way, way easier to convince that they don't need the weight of the full set of tools from Microsoft, IBM, SAP (etc). They'll happily go along with Google Apps, SalesForce, Amazon EC2... and not look back.
If Google plays their cards right, in 20 years they'll be protecting their Enterprise turf from the scrappy new contender of the day - and Microsoft will be a smaller, less influential company from a bygone era.
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