This news about iTunes - movies being available there on the same day as DVD release - is huge. Combine that with "On Demand", and you can see that DVD sales are headed to the same place that CD sales went:

Hollywood Reporter says that Apple is expected to announce today an across-the-board deal to sell new release films at its iTunes Store. The deal is said to allow Apple to offer a "broad slate of top-shelf films" day-and-date with home video releases -- a long time sticking point with brick-and-mortar interests who want to keep their early-release edge on digital downloads. The deal includes Fox, Walt Disney Studios, Warner Bros., Paramount, Universal, Sony Pictures, Lionsgate, New Line and more -- all of which are currently inked to deliver rentals through iTunes.

IMHO, Sony isn't going to enjoy the Bu-Ray win for long.

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