The "strategy" in my title is hardly worthy of the name, but it seems to be working for Apple in terms of corporate penetration:

So she launched a test, letting 600 Juniper staffers use Macs instead of the standard-issue PCs that run Microsoft's (MSFT) Windows operating system. As long as the extra support costs aren't too high, she plans to open the floodgates. "If we opened it up today, I think 25% of our employees would choose Macs," she says.

Funny thing is, she has never received a single sales call from Apple. While thousands of other companies scratch and claw for the tiniest sliver of the corporate computing market, Apple treats this vast market with utter indifference

We've had them come in bottom-up at Cincom, too. The initial trickle became something of a flood this last year, with both the Smalltalk groups and corporate marketing dipping fairly deep. From a pure business strategy standpoint, it's interesting to watch.

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