Today must be DRM day - here's the RIAA, convinced that we'd love DRM, if only we would give it a chance:

Not so fast, said Hughes, who predicted that DRM would reemerge in a big way. "I think there is going to be a shift," he told the audience. "I think there will be a movement towards subscription services and they will eventually mean the return of DRM."

Hughes also said that DRM must change so that the public sees it less as a sort of policeman that locks music a way. He would prefer a mode where consumers don't notice DRM at all. "People just want music when they want it," he said. "It's about access. If they get that then they don't care about DRM."

Yeah, there's a pleasant theory. Sadly, the whole PlaysForSure fiasco drills a rather huge whole in that sorry excuse for thinking. The public doesn't care about DRM - but they do care about having stuff they bought stop working.

The MPAA is even dumber:

Fritz Attaway, executive vice president at the Motion Picture Association of America (MPAA) said: "We need DRM to show our customers the limits of the license they have entered into with us."

Translation: "You're not customers, you're dirty rotten thieves"

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