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Setting expectations in email marketing

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Marcus Baker

Posts: 92
Nickname: lastcraft
Registered: Sep, 2004

Marcus Baker is a senior developer at Wordtracker
Setting expectations in email marketing Posted: Jun 11, 2008 5:43 AM
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It’s critical to let your readers know exactly what they can expect from you before they agree to opt in to your newsletter or email marketing program. You must meet and/or exceed those expectations throughout your relationship with them. By doing this, you effectively engage your readers who will look forward to your messages and act [...]

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