David Meerman Scott makes a great point on tech polls and social media:

When asked "do you read blogs?" or "do you use social media?" many people answer "no". However, practically everyone uses Google and other search engines regularly and the search results frequently include blog posts or YouTube videos or other social media content high in the search results. So even though people may report "no" when asked if they use social media, nearly everyone has been to a blog or other social media content through search.

The problem with asking a general audience poll questions on tech is that they make too many assumptions. Take Boing-Boing - is that a blog, or a technology reporting site? Ask 10 different people and I suspect you'll get a variety of answers.

It goes beyond the search results and into trusting respondents to know what they are looking at and categorize it - and in many cases, things are harder to categorize than you might think.

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