PC World writes about the Microsoft ad, quoting sources at MS:

Microsoft released a statement today admitting that "some may wonder what Jerry Seinfeld helping Bill Gates pick out a new pair of shoes has to do with software. The answer, in the classic Seinfeld sense of the word, is nothing. Nevertheless, the spot is the first and most visible sign of an ambitious effort by Microsoft's Windows business to reconnect with consumers around the globe." "The new campaign will highlight how Windows has become an indispensible part of the lives of a billion people around the globe -- not only on PCs but also now online and via mobile devices," continued the statement

Here's the thing: The fact that MS has to explain the purpose of the ad demonstrates better than anything else why it's a failure - and why I suspect that the rest of the campaign will fail as well. Sure, people are talking about it - but in the same way that they talk about the bad service they got at a restaurant.

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