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Understanding your Market Segment

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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
Understanding your Market Segment Posted: Oct 22, 2008 9:26 AM
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This post originated from an RSS feed registered with Agile Buzz by James Robertson.
Original Post: Understanding your Market Segment
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml
Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
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Dave Winer misses what Steve Jobs is getting at with his take on Netbook style computers: ""We don't know how to build a sub-$500 computer that is not a piece of junk."

Sure, it's a slam on the smaller computers that are selling well, but I doubt that Apple is really interested in that part of the market. They've never been interested in playing down at the low margin end of the space - their game is all about being "the luxury product you want at a not unreasonable markup". You could argue that Apple should try and get into the low end - but I don't think you can argue that Apple can't figure out how to do so. Unless they do a fairly large scale change to the way they do business, I doubt we'll see them playing at the $500 level. It's just not the way they've played the game.

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