When Energized Work turned one year old back in June we started to give a lot more attention to our ideas to develop the company. We decided it was time for action. While attending Agile2008 in Toronto, we talked and talked over beers in the bar at the top of the CN Tower and talked some more in Fynn's of Temple Bar. Since then we've been beavering away behind the scenes, occasionally alluding to progress in my Tweets.
Without saying too much too soon, the essence of our thoughts was to make Energized Work a personification of Gus and myself - our values, the principles we work and live our lives by, our attitude and the chemistry we create when we work together. We've acquired a bit of a reputation for our 'no compromise' approach to creating software. We've taken flak but we've also been commended for our determination and resolute belief in our values and principles. Each to their own, I say. I didn't always say that. Our 'own' is working our way and having ridiculous amounts of fun. I see 'no compromise' and a crazy-eyed focus on quality as strengths and differentiators to be marketed.
Recently, Jason Gorman asked: Could a recession open up the market for high-quality 'boutique' software development, where customers might be more inclined to take a bet on a start-up with great talent (based on their track record) and a commitment to delivering demonstrably high-quality? I hope he's onto something because it's exactly where we decided to take Energized Work when we were sitting up top in the CN Tower in the Summer.
Back in December 2007 following our session at XPDAY, Steve Freemanmentioned us and said: [Energized Work] got the job because they don't compromise on the stuff they think is important and they managed to find a client that likes that. Is this every client in the world? No, but then it doesn't have to be.
Exactly. We want to work with clients who actually recognise their software as an asset, want to improve how they work, and are prepared to invest. We want to work with clients who value the same things we do and we're resetting Energized Work to go find them. I'll talk a little more about this in my next post.
Previous Topic
