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by James Robertson.
Original Post: End of an Era
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
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Watch this space folks -- it's the end of an era. Apple has just issued a press release stating that this coming MacWorld in January will be its last, and Steve Jobs won't be on hand to say goodbye. Instead, Phil Schiller will be heading up the proceedings, thus marking a quiet end to a conference that's been the launching point of some of the most important pieces of consumer tech in recent memory.
Trade shows are withering, and that's the stated reason that Apple is bailing on this one. Think about it - they "preach to the choir" at this event, but they could go to other events and talk to people who aren't Apple users yet. I expect to see more of this kind of thing going forward. Ignore the wailing and gnashing of teeth over the lack of Jobs keynote, or the end of MacWorld, and pay attention to the larger trend.