Steve Rubel brings up a well known and popular example to demonstrate the limitations of video plays:

So what's Scoble's problem? Well a lot. The videos don't generate a lot of in-bound links from bloggers, conversations on Twitter or mentions on aggregators like Techmeme. "None of my 1,000+ videos has ever made it to Techmeme," Scoble said.  He's right. A quick analysis reveals some get no links, others get a couple. However, when he surrounds them with text, it's a different story. Why? Text! It provides context and I suspect for many it's a proxy for the video.

You still need the meta-information in text to make this stuff findable. I should really go through the podcasts and videos I've posted and see if there's a correlation between the textual descriptions (quality, size) and the download rates...

Technorati Tags: video, text, meta-information, seo