I'm flipping though a copy of CRM (one of the nearly infinite number of magazines that fill my mailbox), and I stumbled on this:

Your marketing team should be growing during a recession... or at least redesigned

This is part of a compilation of tweets that the magazine received recently. I don't think that comment is right - the last thing you need in hard times is more flash and glitz. What you need is more transparency - tell people what problems your product or service can solve. You don't need a bunch of fluff from people desperately looking to "tell a story". What you need is facts about how you can solve the very real problems that your prospects have, at a reasonable price.