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by James Robertson.
Original Post: Yahoo Gaining Search Share?
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Last month we reported a potentially important change in search-market share trends: After years of steady decline, Yahoo's domestic share numbers (YHOO) had increased for five months in a row. Well, the good news continued in January, with Yahoo's share jumping a half-point to 21%, per comScore.
I've fallen into the "Google is the default" behavior pattern, mostly because I use Firefox, and that's the default choice there. Yahoo isn't really the default choice anywhere, so this kind of rise has to be related to positive choices being made. The numbers are small, but interesting nevertheless.
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