The MPAA is full of slow learners. It's taken the RIAA years to figure out that attacking your custoemrs isn't a good plan; with that evidence in front of them, the MPAA has decided to place the same bet:
Hollywood studios are negotiating with broadband providers to take action against customers caught downloading movies repeatedly. Penalties range from redirecting infringers' browsers to an anti-piracy message and disconnecting them entirely, a movie industry source familiar with the talks said Friday.
This worked so well for the music companies; what could go wrong?
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