I'm starting to think that traditional media deserves to die - the people running it are too stupid to live. Ponder this outburst from Rupert Murdoch:

Rupert Murdoch threw down the gauntlet to Google Thursday, accusing the search giant of poaching content it doesn't own and urging media outlets to fight back. "Should we be allowing Google to steal all our copyrights?" asked the News Corp. chief at a cable industry confab in Washington, D.C., Thursday. The answer, said Murdoch, should be, " 'Thanks, but no thanks.' "

Umm, right - it's terrible the way Google search provides links that go directly to his content, and it's just as bad that Google News provides short summaries that also link to their content. Forcing people to follow links for full content... it's diabolical, I tell you!

Not to be outdone, Anthony Moor had this example of smart thinking on display:

For now, newspapers' attempts at gaming Google remain "rogue efforts," says Anthony Moor, deputy managing editor of the Dallas Morning News Online and a director of the Online News Association. "I wish newspapers could act together to negotiate better terms with companies like Google. Better yet, what would happen if we all turned our sites off to search engines for a week? By creating scarcity, we might finally get fair value for the work we do." Sounds like an idea Murdoch would endorse.

Sure, there's a plan. For that week, any news outlet that took part would see their traffic plummet, while those who didn't play would see it skyrocket. I suppose it's a good plan, if your goal is to hasten the arrival of chapter 11...