Here's a report Apple must like:

Overall, 92 percent of students said they currently own a digital media player, up from 87 percent a year ago. Of these students, a resounding 86 percent reported owning an Apple-branded iPod, an increase of 2 percent from the same survey conducted in the fall of last year. Just 4 percent of students admitted to owning a Microsoft Zune

I don't know whether Zune numbers are actually that low, but boy - MS is certainly losing the "cool" war on that front. On the other hand, Apple has almost nowhere to go but down from there, which is why they brought out the Touch and iPhone. They need to keep redefining the hot device to stay on top...

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