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Stereotyped Marketing

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James Robertson

Posts: 29924
Nickname: jarober61
Registered: Jun, 2003

David Buck, Smalltalker at large
Stereotyped Marketing Posted: May 22, 2009 9:36 PM
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Original Post: Stereotyped Marketing
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Engadget notes that Dell's overly stereotyped "girl" marketing site "Della" has hit the trash heap. I heard about this on TwIT, but by the time I got around to looking, it was gone. When you try to market to caricatures of people, the people who notice usually end up laughing or irritated. Neither one really works as a way to attract sales :)

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