Hulu is leaving the door open to paid subscriptions:

News Corp is the parent company of Fox which owns a huge portion of Hulu. When Miller of Newscorp was asked if Hulu would begin charging for online content during an Interview with Daily Finance, he said that "the answer could be yes." He went on to say that he doesn't "see why over time that shouldn't happen."

I suspect that this means that ads aren't doing the job. That doesn't surprise me; most of the ads I've seen on the service have been PSAs, and I doubt they get much money for them. On the other hand, I'm not entirely certain why I'd bother paying for content on Hulu when I can get it from iTunes, NetFlix, or Amazon more coveniently - will the stuff from Hulu come down in a way that works with my iPod (or other devices)?

This may end up being more complex than they think...

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