For instance, having your product's name brought up in conjunction with this kind of data loss:

According to Foster, data for about half of the websites hosted on Vaserv was destroyed all at once sometime Sunday evening, shortly after administrators noticed "strangeness" on the system. The attackers had the ability to execute sensitive Unix commands on the system, including "rm -rf," which forces a recursive delete of all files.

According to the story, the data loss was due to a security flaw in the virtualization software they were using. Which is not to say that using a regular box and OS will keep you safe; there have been major security flaws reported in all the major operating systems over the years.

You pretty much have to keep backups, to guard against malicious data loss or hardware failure based data loss...