This post originated from an RSS feed registered with Agile Buzz
by James Robertson.
Original Post: Aggregated Analysis
Feed Title: Cincom Smalltalk Blog - Smalltalk with Rants
Feed URL: http://www.cincomsmalltalk.com/rssBlog/rssBlogView.xml
Feed Description: James Robertson comments on Cincom Smalltalk, the Smalltalk development community, and IT trends and issues in general.
The Clarkbot is a "Perl script written by Rick Heller. It searches the Feedster RSS search engine for references to "Wesley Clark" To be picked up by the Clarkbot, a blog must generate an RSS Feed, and that feed must be listed with Feedster."
Ignore the political stuff, and focus on what this means from a marketing standpoint. Here we have a campaign - and it could as easily be a sales campaign as a political one - aggregating commentary on itself. Why is that useful? Well, that should be obvious. In the past, it was hard to tell what people thought of a campaign without expensive help - polltakers (politics) or analysts (industry). Here's a new method - see what people are writing, and focus further efforts based partially on that feedback.
It's not definitive - but it is one more piece of information, and it's a piece you aren't getting now. Search feeds in feedster are one simple way to get this data - using a bot to scour the net for it is another. The future of analytics is unfolding here
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