You can have things go viral any number of ways; the way the Southeastern Conference (College Sports) did it is probably not the way you want to achieve infamy:

The Southeastern Conference created another Internet maelstrom as its ideas on Social Media began to filter out. It's no Tweeting, no texting, no Facebook, no YouTube stance toward its college athletic games is being widely criticized as strategically "fourth and dumb" and practically unenforceable.

In short, the SEC saw its draft policies on what fans can do at games go socially viral in a near textbook example of how rapidly information that creates a negative image of a corporation or institution can spread across the Internet's social networks.

I'd love to see them trying to police the army of iPhones, Blackberries, gPhones, Flip cameras (etc, etc) that fans will show up with. This is as close to "epic fail" as any organization that doesn't use the latters RIAA or MPAA can get, I think...

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