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by James Robertson.
Original Post: It's about content
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Joi Ito goes on and on and on about the 'power law' of web (and blog) linking - the power law being, more or less, that the earlier you get in, the more linkage you get:
I think we are going to see an explosion in work designed to alter the construction and effects of this inevitable inequality (viz Sifry's experiments on moving recent blogs up the Technorati list) and I am optimistic about this change, as I believe the concentration of real thought and energy on what is actually possible, as opposed to cycles wasted on utopian declations, will be tremendously productive.So I'm glad Clay is willing to consider what we might do about the fact that the most influential blogs are by people in positions of privilege
It's all about content. Post interesting stuff that people want to read, and you get noticed. Post boring stuff no one cares about, and you don't get linked. It's really that simple. The 'top bloggers' may have had a first mover advantage, but they only stay at the top by being interesting. The main limiting factor I see in coming into contact with new stuff is the sheer volume limitation - for me, there's only so much stuff I can track, even using an aggregator. On the other hand, I have dropped stuff that has gotten stale, and added stuff that looked interesting as time has gone by. Meanwhile, Joi is worrying about how Technorati lists stuff. That is so not the problem. You want readers? Be interesting....