Dave Thomas (the OTI/ENVY guy, not Prag Dave) spoke at the AOSD conference. I have a lot of respect for Dave, but there's one thing being reported that I have to take exception to:

The later adopters have a long list of questions they just need to have answered. Often have very different skills and much less software engineering experience than any AOSD attendee can imagine. Want standards, customer references, case studies and insurance of major vendors/ISVs. Make sure you always operate with honesty, integrity, and modest claims. Dave : we actualy persuaded ourselves that people could program in Smalltalk - they can't! Gurus can, but the man on the street can't.

Oh? Well heck, they sure can't code in Java or C# then, because those are vastly more complicated. Or Fortran. or C++. Sheesh. People think Smalltalk is hard because it's different, not because it's actually hard.