This post originated from an RSS feed registered with Agile Buzz
by Simon Baker.
Original Post: Marketing should be held accountable
Feed Title: Agile In Action
Feed URL: http://feeds.feedburner.com/AgileInAction
Feed Description: Energized Work's blog.
First, this advert made me laugh. Then I got annoyed. "Agile squared - Agility meets Visibility." When you read that tag line what does it say to you? When I read it, I interpreted the message to say that visibility wasn't part of being agile in the first place and that the tool is the saviour for keeping things visible. Bah!
If your tool helps keep things visible then say it helps keep things visible. Be specific. Be clear. Don't let your marketing beast suggest otherwise. If you're a tool vendor and you really think you're being agile and are building stuff for people who are being agile then surely one of your values is open and honest communication? It worked for Dudley Moore. Remember "Volvos. They're boxy but good".
I guess there's another universe me and the other Crazy People should be living in.
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