“Since I started drinking at 30 it’s been Jameson on the rocks, though the Jameson ad campaigns on the subway have made me think maybe I should switch, since those ads clearly convey that if you drink Jameson you’re an asshole or a corporate tool. Or perhaps I’m being dense and this was the way I was supposed to discover I’m an asshole and a corporate tool.”
At the end of my teens, after various things that didn’t stick (screwdrivers, poitín, Bacardi), my drink became Southern Comfort. I guess like most teenagers, my drink of choice before that was the one in front of me.
Apart from liking the taste (especially with red lemonade), it seemed cool to drink a neat spirit without the nothing-but-alcohol taste of vodka or the fire of straight whiskey. Of course, what I took to be a bourbon-based spirit is really a liqueur, a label that makes it much less cool.
After getting married I got into Manhattans, Martinis and exploring what different drinks and cocktails have to offer, even beer; via a circuitous route, but nothing is quite like breathing in the vapour from a fresh bottle of SoCo.
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