Location-based applications are all the rage. What used to be prohibitively expensive GPS devices are now sitting in the of pockets of a great many people, embedded within smartphones and other devices on an unprecedented scale, and services making use of location information are springing up all the time. The social web, for example, has become location-aware with existing services such as Facebook following the lead of frontrunners like Foursquare and Gowalla by introducing Places. Twitter has added locative information to tweets, more and more services are tailoring themselves to where you are geographically, and of course advertising is getting in on the act with location-based targeting of advertisements a lucrative and expanding area
Previous Topic
