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by Maciej Zawadzinski.
Original Post: Tracking with web bugs, beacons, pixels, tags.
Feed Title: Maciej Zawadziński
Feed URL: http://zawadzinski.com/feed/
Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics).
There are two main areas that I would like to share on this blog:
- running software development business (which in many ways is very similar to running every technology company), and
- advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!).
Web trackers (called also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as point out potential pitfalls and issues to pay attention to when designing your own tracker. Web analytics tracker workflow Most web analytics systems use pixel method tracking by default, which basically means [...]