This post originated from an RSS feed registered with Ruby Buzz
by James Britt.
Original Post: All that really matters: Your Goals + Time & Budget
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You definitely have to be reasonable. But, more often than not, company goals, time, and budget are the only things worth really understanding. Everything else is just getting the job done.
I can find a free content management system. I can find a $100K - A MONTH! - content management system. And almost every feature or tactic of a website or marketing campaign can vary just as much. That’s why the same proposal to 10 different companies can get you 10 widely different prices. It’s the perception of the goal and the relevant feature’s complexity.
So maybe looking for reputation and experience is more effective than looking for the best price for a set of features. A good company with good skills will meet your goals and you’ll get you a better return on investment than any amount of feature shopping will.