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by Maciej Zawadzinski.
Original Post: RTB online advertising fraud
Feed Title: Maciej Zawadziński
Feed URL: http://clearcode.cc/feed/
Feed Description: I am CEO at Clearcode (software development company) as well as core team member at Piwik.org (open source web analytics).
There are two main areas that I would like to share on this blog:
- running software development business (which in many ways is very similar to running every technology company), and
- advertising technologies (ad serving, analytics, targeting, web tracking, RTB & and many more!).
Online advertising is a growing, multi-billion-dollar market (according to ZenithOptimedia, advertisers’ ad expenditure reached $503 billion in 2013). This amount of spending tempts criminals and hackers into creating technology and finding techniques to steal money from the advertisers. The phenomenon of ad fraud existed from the beginning of online advertising, but in recent years it […]