WonderBranding notes that Revlon isn't paying attention to product and corporate mentions on the net, and that it's costing them some customers:

Since then, I’ve had a steady stream of comments from women across the U.S., increasingly desperate to find any remnants of the makeup they can find.  As of this writing, there are 93 comments on R.I.P. Vital Radiance, with one or two more added each day.  Let’s say they represent one-tenth of one percent of the audience that liked Vital Radiance enough to seek it out on the internet AND comment on this blog - that’s 90,000 women.  Multiply that by the number of women who are potential purchasers and non-commenters, and we’re probably talking about hundreds of thousands.

The sad thing is, I bet Revlon has a whole slew of overpaid, traditional Marcom folks who have no idea whatsoever that this is happening - they're too busy getting the next big spread in a glossy magazine or TV ad. It would do them some good to listen to the podcast I did on this topic awhile back...

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